Amyra Anti Ageing Hyaluronic Serum (25 ml)

TWO IMPORTANT ANTI-AGING HABITS

1. Never Leave Your Face Dry After Face Wash

After cleansing, skin should not remain dry for long.

Immediately apply Amyra Serum on slightly damp skin.

If toner is available:

Toner → Amyra Serum

If toner is not available:

Apply Amyra directly on damp skin.

Then follow with:

• Moisturiser
• Sunscreen during daytime

This simple habit helps maintain:

• Softness
• Comfort
• Hydration balance
• Healthier-looking skin quality

2. Never Treat Facial Skin Forcefully

After 30s, facial skin should be handled very gently.

Facial skin behaves like an elastic layer.

Repeated pulling, dragging, rough rubbing and forceful massage can slowly reduce skin firmness and contribute to sagging appearance over time.

Avoid:

• Harsh towel rubbing
• Pulling skin downward
• Aggressive massage
• Rough product application
• Excessive pressure

Use:

• Soft tapping
• Gentle upward spreading
• Minimal pressure
• Calm application

These daily habits matter more than expensive skincare.

QUICK DECISION GUIDE

Best Suitable For

Helpful When Skin Feels

• Tight
• Dehydrated
• Rough
• Dull
• Uncomfortable after strong active use
• Stressed from over-cleansing

Use With Caution If

• Highly reactive skin
• Fungal acne-prone skin
• Severe sensitivity history
• Active dermatitis
• Severely damaged barrier

Patch test first if unsure.

WHAT THIS PRODUCT IS

Amyra Anti-Aging Serum is a water-based gel serum designed to support:

• Hydration
• Softness
• Skin bounce
• Skin comfort
• Mature skin maintenance
• Dehydration-line reduction
• Texture refinement

It belongs to the category of:

• Water-Based Gel Serum
• Leave-On Hydration Support Serum
• Lightweight Mature Skin Support Serum

WHAT THIS PRODUCT IS NOT

This product is not:

• An instant wrinkle remover
• A fairness serum
• A Botox replacement
• A peeling treatment
• A silicone primer
• An aggressive acid treatment

It is designed as:

• A hydration-support serum
• A barrier-comfort serum
• A calmer anti-aging maintenance product

WHY YOU CAN PREFER THIS OVER MANY ANTI-AGING PRODUCTS

Many anti-aging products depend heavily on:

• Excessive silicones
• Instant tightening feel
• Aggressive acids
• Strong fragrance
• Temporary cosmetic illusion

Amyra takes a different approach.

It focuses on:

• Hydration balance
• Breathable layering
• Skin comfort
• Daily usability
• Gradual texture support
• Long-term maintenance philosophy

The goal is not to shock the skin into looking younger temporarily.

The goal is to support healthier skin behaviour over time.

WHY THIS PRODUCT IS DIFFERENT

The difference is not one “hero ingredient.”

The difference is:

• Hydration science
• HA hydration discipline
• pH control
• Low-heat processing
• Balanced humectant loading
• Process-controlled manufacturing

Important controlled areas include:

• 3–4 hour HA hydration
• Low temperature handling
• Preservative dissolution discipline
• pH locking
• Maturation resting

These directly affect:

• Texture
• Smoothness
• Hydration performance
• Stability
• Microbial safety

FULL INGREDIENT TRANSPARENCY

Hydrosol & Water Phase
(Highest to Lower Concentration)

• Rose Hydrosol
• Papaya Hydrosol
• Pomegranate Hydrosol

Humectants & Hydration Support

• Vegetable Glycerin
• Propylene Glycol
• Hyaluronic Acid

Functional Active

• Niacinamide

Proprietary Herbal Blends

• Proprietary Herbal Blend 1
• Proprietary Herbal Blend 2
• Proprietary Herbal Blend 3
• Pomegranate Extract
• Gotukola Extract

Preservation System

• Sodium Benzoate
• Potassium Sorbate

No hidden proprietary blend language.

PROPRIETARY HERBAL BLENDS

Proprietary Herbal Blend 1

• Lemon Extract
• Grapefruit Extract
• Apple Extract
• Green Tea Extract
• Fenugreek Extract
• Spinach Extract
• Papaya Extract
• Peach Extract
• Amla Extract
• Mulberry Extract
• Tomato Extract
• Ashwagandha Extract
• Turmeric Extract
• Gotu Kola Extract
• Red Sandalwood Extract

Proprietary Herbal Blend 2

• Aloe Vera Extract
• Rose Extract
• Orange Extract
• Papaya Extract
• Apple Extract
• Ashwagandha Extract
• Green Tea Extract
• Cucumber Extract
• Turmeric Extract
• Rosemary Extract
• Grape Seed Extract
• Lavender Extract
• Gotu Kola Extract

Proprietary Herbal Blend 3

• Tulsi Extract
• Aloe Vera Extract
• Lavender Extract
• Gotu Kola Extract
• Wheat Germ Extract
• Calendula Extract
• Manjistha Extract

IMPORTANT TRANSPARENCY NOTE

These are supporting botanical systems inside the formulation.

Amyra is not built around:

• One trendy active
• One miracle herb
• One exaggerated anti-aging ingredient

The formulation is built around:

• Hydration balance
• Skin comfort
• Barrier support
• Process discipline
• Long-term skin maintenance philosophy

TRANSPARENCY: NATURAL VS CHEMICAL CONTENT

Approximate Natural / Naturally Derived Ingredients: 75–80%

This includes:

• Hydrosols
• Botanical Extracts
• Plant-Derived Humectants

Approximate Functional Chemical Content: 20–25%

Niacinamide (Chemical Active)

Used to support:

• Barrier function
• Texture appearance
• Balanced skin appearance
• Hydration compatibility

Hyaluronic Acid (Functional Hydration Polymer)

Used to support:

• Hydration
• Softness
• Skin bounce feel
• Gel texture structure

Propylene Glycol (Chemical Humectant & Solvent)

Used to improve:

• Ingredient distribution
• Hydration support
• Active compatibility
• Preservation efficiency

Sodium Benzoate & Potassium Sorbate

Used for microbial safety in this water-based formulation.

These preservatives work effectively only under controlled pH conditions.

This is why pH discipline is critical in Amyra.

WHAT THIS PRODUCT SUPPORTS

Amyra supports:

• Hydration
• Softness
• Skin comfort
• Smoother texture appearance
• Reduced dehydration appearance
• Glow balance
• Mature skin maintenance
• Improved layering comfort
• Healthier-looking skin support

WHAT THIS PRODUCT WILL NOT DO ALONE

Amyra alone cannot:

• Permanently remove wrinkles
• Reverse aging
• Permanently tighten skin
• Replace medical procedures
• Compensate for poor sleep and dehydration

Products alone may not give 100% lasting results.

Healthy skin aging depends heavily on:

• Sleep
• Hydration
• Nutrition
• Sunscreen
• Stress management
• Gentle skincare habits

PROPRIETARY HERBAL BLENDS

Proprietary Herbal Blend 1

• Lemon Extract
• Grapefruit Extract
• Apple Extract
• Green Tea Extract
• Fenugreek Extract
• Spinach Extract
• Papaya Extract
• Peach Extract
• Amla Extract
• Mulberry Extract
• Tomato Extract
• Ashwagandha Extract
• Turmeric Extract
• Gotu Kola Extract
• Red Sandalwood Extract

Proprietary Herbal Blend 2

• Aloe Vera Extract
• Rose Extract
• Orange Extract
• Papaya Extract
• Apple Extract
• Ashwagandha Extract
• Green Tea Extract
• Cucumber Extract
• Turmeric Extract
• Rosemary Extract
• Grape Seed Extract
• Lavender Extract
• Gotu Kola Extract

Proprietary Herbal Blend 3

• Tulsi Extract
• Aloe Vera Extract
• Lavender Extract
• Gotu Kola Extract
• Wheat Germ Extract
• Calendula Extract
• Manjistha Extract

IMPORTANT TRANSPARENCY NOTE

These are supporting botanical systems inside the formulation.

Amyra is not built around:

• One trendy active
• One miracle herb
• One exaggerated anti-aging ingredient

The formulation is built around:

• Hydration balance
• Skin comfort
• Barrier support
• Process discipline
• Long-term skin maintenance philosophy

TRANSPARENCY: NATURAL VS CHEMICAL CONTENT

Approximate Natural / Naturally Derived Ingredients: 75–80%

This includes:

• Hydrosols
• Botanical Extracts
• Plant-Derived Humectants

Approximate Functional Chemical Content: 20–25%

Niacinamide (Chemical Active)

Used to support:

• Barrier function
• Texture appearance
• Balanced skin appearance
• Hydration compatibility

Hyaluronic Acid (Functional Hydration Polymer)

Used to support:

• Hydration
• Softness
• Skin bounce feel
• Gel texture structure

Propylene Glycol (Chemical Humectant & Solvent)

Used to improve:

• Ingredient distribution
• Hydration support
• Active compatibility
• Preservation efficiency

Sodium Benzoate & Potassium Sorbate

Used for microbial safety in this water-based formulation.

These preservatives work effectively only under controlled pH conditions.

This is why pH discipline is critical in Amyra.

WHAT THIS PRODUCT SUPPORTS

Amyra supports:

• Hydration
• Softness
• Skin comfort
• Smoother texture appearance
• Reduced dehydration appearance
• Glow balance
• Mature skin maintenance
• Improved layering comfort
• Healthier-looking skin support

WHAT THIS PRODUCT WILL NOT DO ALONE

Amyra alone cannot:

• Permanently remove wrinkles
• Reverse aging
• Permanently tighten skin
• Replace medical procedures
• Compensate for poor sleep and dehydration

Products alone may not give 100% lasting results.

Healthy skin aging depends heavily on:

• Sleep
• Hydration
• Nutrition
• Sunscreen
• Stress management
• Gentle skincare habits

HOW THIS FITS INTO YOUR ROUTINE

Morning Routine

Gentle Cleanser

↓
Toner (Optional)

↓
Amyra Serum on Damp Skin

↓
Moisturiser

↓
Sunscreen

Night Routine

Gentle Cleanser

↓
Amyra Serum on Damp Skin

↓
Night Cream or Facial Oil (If Needed)

BEST PAIRED WITH

Araah Aloe Rose Gel

Use after Amyra Serum when:

• Skin feels dehydrated
• Using AC regularly
• Skin barrier feels stressed
• Extra hydration support is needed

This pairing helps support:

• Softness
• Hydration comfort
• Smoother layering
• Reduced dryness feel

Kumkumadi Night Oils or Creams

Can be used after Amyra during night routine for:

• Dry Skin
• Mature Skin
• Nourishment-Focused Routines

Gentle Non-Stripping Cleansers

Harsh cleansing reduces hydration comfort and barrier stability.

HOW TO USE

Method

1. Cleanse skin gently
2. Keep skin slightly damp
3. Apply 2–3 pumps of Amyra Serum
4. Spread gently without dragging skin
5. Follow with moisturiser or cream if needed
6. Use sunscreen during daytime

FREQUENCY

Night Routine

Recommended daily.

Morning Routine

Optional based on skin preference.

QUANTITY GUIDANCE

Do not overapply.

Excess application may create:

• Tackiness
• Rolling
• Layering heaviness

WHAT TO AVOID

• Combining with too many strong actives
• Over-layering exfoliants
• Applying aggressively
• Pulling facial skin repeatedly
• Harsh towel rubbing
• Storing in humid areas
• Expecting overnight anti-aging reversal

REALISTIC EXPECTATIONS

Immediate

Hydration feel and softness support.

2–4 Weeks

Texture comfort and dehydration appearance may gradually improve with consistent use.

6–8 Weeks

Long-term maintenance support becomes more noticeable when combined with:

• Proper sleep
• Hydration
• Sunscreen
• Gentle skin handling
• Balanced skincare

Consistency matters more than intensity.

STORAGE TRUTH

Store:

• Below excessive heat
• Away from direct sunlight
• Airtight
• Away from water contamination

Avoid:

• Wet hands touching bottle opening
• Prolonged open exposure
• Humid storage conditions

ADMS™ TRANSPARENCY SCORE

ADMS™ SCORE: 9.2 / 10

Why The Score Is High

• ✔ Transparent preservative disclosure
• ✔ Transparent active disclosure
• ✔ Controlled hydration science
• ✔ Low-heat processing philosophy
• ✔ No fake anti-aging claims
• ✔ Balanced humectant loading
• ✔ pH-controlled formulation discipline
• ✔ No excessive silicone dependency
• ✔ Honest expectation setting

Why It Is Not Full 10

Even though the formulation is balanced, over-layering with:

• Multiple actives
• Strong exfoliants
• Aggressive routines

can still irritate sensitive skin.

Water-based systems also require proper storage discipline for long-term stability.

WHY WE CREATED THIS

Amyra was created from a simple observation:

Many people are exhausting their skin while trying to “fix” it.

Strong actives, aggressive exfoliation and trend-based routines often create temporary excitement but long-term imbalance.

Amyra was developed as a calmer support serum.

Not to fight the skin aggressively.

But to support:

• Hydration
• Flexibility
• Softness
• Skin comfort
• Healthier long-term maintenance

through disciplined formulation and conscious manufacturing.

FAQ